AORN Market Research Services
Sharper Insights. Faster Launches.
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A Nurse’s Insight Means Patients Benefit and Products Win
We understand better than anyone that you can’t win the market without winning the nurses. Successful launches start with the right feedback from the right people.
AORN leverages a network of 40,000+ perioperative members across 2,500 facilities to provide medical device industry partners insights via customized market research opportunities.
Getting to market fast matters. But safety always wins in the OR. Partner with AORN, and you get both.
Why AORN is Your Edge
- When market research is disorganized, inconsistent, or not from your target audience, it can hinder launches, wreck quotas, and impact the bottom line.
- AORN provides unparalleled access to the full breadth of the perioperative profession and works with you every step of the way—delivering clarity you can act on and results-based insight into the nuances of perioperative care that only AORN can provide.
Partner With AORN and Gain Insights That Lead to Results
Faster launches
We'll pair you with the right people at the right time ensuring no time is wasted.
Unmatched access
Tap into over 40,000 perioperative members representing more than 2,500 facilities across the U.S.
Precision targeting
We strip out the industry noise and ensure you hear the right voices.
Smarter spend
Avoid wasted R&D budget with market research initiatives tailored to your specific launch needs.
Confidence at every stage
From concept to post-launch, you'll receive direct feedback from decision-makers and influencers in the OR.
Full team representation
From staff nurses to nurse managers, to OR directors and VPs of surgery.
Don’t Miss the Mark
When your product development and success depend on resonating with perioperative nurses, don’t risk missing the mark.
Work with the trusted leader in the OR for 75 years.
What We Offer
- Real Nurse Feedback
- Gain access to the decision makers: perioperative leaders. But understand that the staff nurses of today are the leaders of tomorrow.
- We’ll get you in touch with nurses at every career stage for pinpoint insight from the nurses who live and breathe the profession and understand patient needs best of all.
- Custom Research
- One-size-fits-all doesn’t cut it in in this market. And it doesn’t cut it with us either. AORN builds custom research and engagement programs that fit your product, your market, and your goals.
- We’ve curated highly customized voice of customer engagement opportunities for the biggest players in perioperative tech.
Precision Insights at Every Milestone
- Clinical Needs Mapping – Find the gaps everyone else missed.
- Concept Validation – Gain feedback early in the R&D phases to ensure your product is a must-have for OR teams.
- Message & Value Testing – Make sure your claims resonate with perioperative leaders.
- Decision-Maker Access – Policy-setters and budget-holders who can give valuable input on getting your product in the door before the competition.
- Packaging & Pricing Clarity – Nail your pitch before the market knocks you down.
- Clinical Trial Acceleration – Insight that shortens the runway.
How It Works
We Listen
We start with you. Your quota, your goals, your critical questions, and the markets you need to win.
We Design
We build a custom research plan tailored to your product and audience.
We Connect
We put you in front of the perioperative leaders and nurses who drive insight, innovation, and patient safety.
We Deliver
Actionable insights you can use to ensure launches are safe for patients and trusted by nurses.
Pick Your Format
AORN delivers custom research solutions designed around your product, your audience, and your goals via three main market research offerings:
Quickly and efficiently capture input from a wide population of perioperative professionals. Surveys are fully customized to your criteria and built to deliver actionable results with:
- Questionnaire design in collaboration with your team
- Recruitment based on facility type, title, practice area, or other custom filters
- Post-survey honorarium fulfillment, delivery of raw results, and optional custom analysis
Gather first-hand, objective feedback from targeted market segments in a collaborative setting that includes:
- Recruitment based on your qualification criteria
- Full meeting logistics and participant coordination including honorarium fulfillment
- Moderation by an experienced AORN facilitator and optional customized report option
- Recruitment of conference attendees who match your custom qualification criteria
- Full support of onsite logistics and honorarium fulfillment
- Leave AORN Expo with unfiltered voice of customer feedback
