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Market Research

Gain Insights from Perioperative Staff and Decision-Makers

Partner with us to gather first-hand, voice-of-customer data that will help you develop or improve your product, processes, packaging, or services.

Customizable

AORN market research offerings are fully customizable. You can choose the options that meet your needs and budget.

Gain Access

Gain invaluable feedback from the widest audience of perioperative professionals who use your products every day.

Save Time

We’ll handle the logistics from development and recruiting to scheduling and honorarium fulfillment.

Online Surveys

Quickly and easily access opinions from a wide population of perioperative professionals. Survey offerings include:

  • Questionnaire development
  • Participant recruitment based on your qualification requirements such as facility type, title, practice area, etc.
  • Honorarium fulfillment
  • Raw results
  • Optional Enhancement: Customized reports
  • Optional Enhancement: Quantitative reporting with actionable insights from data collected

Focus Groups

Collect first-hand, objective information from your key market segments. Focus group offerings include:

  • Virtual or in-person at one of our premier perioperative conferences: AORN Global Surgical Conference & Expo or OR Excellence
  • Participant recruitment based on your qualification requirements such as facility type, title, practice area, etc.
  • Meeting logistics
  • Provide samples to participants and get live feedback as they interact with your product
  • Honorarium fulfillment
  • Optional Enhancement: AORN moderator
  • Operational Enhancement: Customized reports

Contact Us

To request a customized quote for market research, email the AORN Industry team at [email protected].