Market Research

Partner with us to gather first-hand, voice-of-customer data that will help you develop or improve your product, processes, packaging, or services.

• Customizable: AORN market research offerings are fully customizable. You can choose the options that meet your needs and budget.
• Gain Access: Gain invaluable feedback from the widest audience of perioperative professionals who use your products every day.
• Save Time: We’ll handle the logistics from development and recruiting to scheduling and honorarium fulfillment.

Online Surveys

Quickly and easily access opinions from a wide population of perioperative professionals. Survey offerings include:

• Questionnaire development
• Participant recruitment based on your qualification requirements such as facility type, title, practice area, etc.
• Honorarium fulfillment
• Raw results
• Optional Enhancement: Customized reports
• Optional Enhancement: Quantitative reporting with actionable insights from data collected

Focus Groups

Collect first-hand, objective information from your key market segments. Focus group offerings include:

• Virtual or in-person at one of our premier perioperative conferences: AORN Global Surgical Conference & Expo or OR Excellence
• Participant recruitment based on your qualification requirements such as facility type, title, practice area, etc.
• Meeting logistics
• Provide samples to participants and get live feedback as they interact with your product
• Honorarium fulfillment
• Optional Enhancement: AORN moderator
• Operational Enhancement: Customized reports