Think of patient satisfaction like a Yelp review. With technology and social media at everyone's fingertips, patients can easily look up how your facility and surgeons stack up against the competition when they're deciding where to go for care. If you want to wow patients and ensure they post positive reviews when they leave your facility, pay close attention to their needs as soon as they schedule procedures.
Most patients want to talk to an expert who can answer their questions and concerns before and after surgery. That's why many facilities are delegating a member of their staff to be the point person for patient communication. Greg DeConciliis, PA-C, CACS, a physician assistant and administrator at Boston Out-Patient Surgical Suites in Waltham, Mass., says his facility is utilizing a patient navigator for all of its total joint cases. "This individual is a point of contact for patients pre- and post-operatively, and handles their concerns efficiently, which maintains patient satisfaction at a high level," says Mr. DeConciliis.
Patients who are scheduled to undergo colorectal procedures at Stamford (Conn.) Hospital are contacted immediately and placed in the Enhanced Recovery After Surgery (ERAS) pathway, a series of multimodal protocols designed to improve post-op outcomes. Marilyn Cristina Erive, BSN, RN, CNOR, team leader of general and colorectal surgery at Stamford, says a patient once returned for repair of an incisional hernia — the often unavoidable result of emergency surgery — because of the quality of care she received the first time around. "The patient said our team was amazing," says Ms. Erive. "She never experienced pain, there was no infection, there were no complications — that's why she came back."
Patients are also are expecting to connect with technology that keeps them in the loop throughout their entire episode of care. For that reason, increasing numbers of facilities are using communication apps to connect with patients — and for good reason. "There are many platforms that complete the patient navigator duties," says Mr. DeConciliis. "I envision these apps being the future of care by touching base with patients at a moment's notice, and therefore keeping their satisfaction very high," says Mr. DeConciliis.
Boston Out-Patient Surgical Suites is currently utilizing communication apps for its total joints program. Patients receive automated messages and reminders about the next step in their care leading up to their procedures. "The app directs patients to comply with pre-op care directives, which increases the likelihood of successful outcomes and ensures patients are happy with their care," says Mr. DeConciliis.
Ochsner Medical Complex — The Grove, a state-of-the-art clinic and surgery center that opened last year in Baton Rouge, La., has a wide range of features that improve the patient experience from the minute they walk in the door. "The O Bar at the front entrance is where patients get help with installing apps on their phones," says Louis Jeansonne, MD, chief medical information officer for the facility. "There are thousands of medical apps, so we have a team that curates the ones that we recommend."
Patients can test drive more than 100 apps that focus on wellness, nutrition, fitness, diabetes management and smoking cessation. The interactive community resource engages patients in technology and tools to improve their health and well-being.
Dr. Jeansonne says patient communication apps come in handy, especially during the pandemic. Mobile check-ins at the center have become more popular than ever thanks to a quick download of an app, which alerts the staff that patients have arrived and automatically checks them in. "If the patient does not have the app on their phone, however, a phone number is posted at every parking spot that they can call and check in from their car in the parking lot," says Dr. Jeansonne.